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Reputation and Crisis Management

Training Session

02/12/2026

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Reputation and Crisis Management

Your organisation’s reputation can take years to build and can come under pressure very quickly. For CEOs and senior leaders, knowing how to protect that reputation and respond effectively when a crisis arises is an important part of organisational leadership.

Led by MW Advocate, PR & Crisis Management Specialists, this practical session will help you strengthen your approach to reputation and crisis management. You’ll explore how to protect your organisation’s reputation and respond more effectively when challenging situations arise.

This session is part of the Empowering Leaders Programme. If you’re already registered for the full programme, you do not need to book this session separately — your place is already included. Want to find out more about the Empowering Leaders Programme? click here

Who is it for?

CEO, Senior Leaders, Trustees, Interim Executive

Date: 02/12/2026

Time: 12.00 - 2:30PM

Venue: CO3 Office, Belfast

Member Price: 129

Non-member Price: 179

Register here

Why Reputation and Crisis Management Matters for Leaders

A crisis can put an organisation, its leadership and its reputation under significant pressure. How leaders respond in those moments can influence the confidence of staff, stakeholders, partners and the wider public.

This session will help you think more clearly about protecting your organisation’s reputation and responding effectively when problems arise. It will strengthen your awareness of reputation and crisis management as an important part of leadership and organisational resilience.

Register here
By the end of the session, you will:
  • Have a clearer understanding of how to protect your organisation’s reputation
  • Better understand the importance of effective crisis management
  • Be more prepared to respond when reputational challenges arise
  • Have greater awareness of your leadership role during a crisis
  • Be better equipped to approach difficult situations with clarity and confidence
Who will benefit most?

This session will benefit CEOs and senior leaders who carry responsibility for their organisation’s reputation, particularly those who may need to lead or contribute to the organisational response when difficult or unexpected situations arise.

It is also relevant to leaders whose roles involve representing their organisation and maintaining confidence among stakeholders, partners and the wider public.

Register here
This session is great for you if...
  • You have responsibility for your organisation’s reputation
  • You want to be better prepared for challenging or unexpected situations
  • You may need to represent your organisation during a crisis
  • You want to strengthen your approach to reputational risk
  • You want greater confidence in responding when your organisation comes under pressure

This session will be facilitated by…

Brendan Mulgrew & MW Advocate Team

PR, Crisis Management & Communication Specialists

Brendan Mulgrew is the Managing Partner and Founder of MW Advocate, with over 25 years of experience in public affairs and communications. He holds a degree in Politics and English from Queen’s University and a Postgraduate Diploma in Public Relations.Brendan worked as a Ministerial Special Advisor in the first Assembly following the Good Friday Agreement before taking a role in PR and Public Affairs in 2003. In 2012 he established his own consultancy, MW Advocate. He has maintained a political network in Northern Ireland and across the island. Brendan currently advises a number of key corporate clients including SSE Airtricity, Phoenix Energy, McConnell’s Distillery and he is active in the third sector, working with CO3 and a number of smaller charities. Brendan is a regular commentator on BBC NI and has a monthly business column in the Irish News

What Members Say About CO3

We’re delighted to get behind the financial resilience programme who, which will support a range of charity leaders from the small right through to the large, will really help give them the skills to be strong and be there for their communities for as long as they’re needed.

As a chief executive it is a very lonely job at times, particularly in small charities and Northern Ireland has got many small charities. So when you feel that loneliness or isolation, the one thing that CO3 brought was the ability to go and chat to somebody, whether it be a mentor or whether it be just another chief exec to bounce off.

Kate Fleck
Member of the Board, OCN NI

CO3 offer a wide range of courses for middle, middle managers, senior managers and chief executives within the third sector. Some of the programmes include the Leading Edge programme, there’s other leadership programmes available and then they also offer some micro learning sessions around how to present things like finances to your board of directors, reviewing your governance structure within the organisation and they would bring in some expert facilitators to deliver those sessions as well.

Martin Flynn
CEO, OCN NI

We’re delighted to get behind the financial resilience programme who, which will support a range of charity leaders from the small right through to the large, will really help give them the skills to be strong and be there for their communities for as long as they’re needed.

As a chief executive it is a very lonely job at times, particularly in small charities and Northern Ireland has got many small charities. So when you feel that loneliness or isolation, the one thing that Co Three brought was the ability to go and chat to somebody, whether it be a mentor or whether it be just another chief exec to bounce off.

Kate Fleck
Member of the Board, OCN NI

“CO3 is always a great network for support, for encouragement, for advice, answers to tricky questions when you're really, really stuck. Overall, it's been a fantastic network of colleagues who are always there for guidance and encouragement whenever things are really tough.”

Karen Collins
Chief Executive, Aware NI

“It is so valuable having other people who are in a similar position that you can network with, you can share problems with, you can ask advice. And so my whole career, CO3 has been really, really important to me in providing those things.”

Roger Courtney
Founder & Director, Roger Courtney Consulting

“I think for me the CO3 is a safe space just to have a chat, to make connections and also to learn from other people who are in a similar position in their career as you are.”

Lisa Keys
Chief Executive, Northern Ireland Boys’ Brigade

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