This session is a hands-on workshop designed to help non-profit organisations use AI technology, even if you have no IT experience. We’ll show you how AI can improve your marketing efforts, explain the basics of AI, and demonstrate useful tools like chatbots and email automation. You’ll see real examples of how AI works in marketing and get to try out these tools yourself. We’ll also cover how to create an AI-powered marketing plan and discuss important ethical issues. By the end of the workshop, you’ll have practical skills and knowledge to make your organisation’s marketing more effective using AI.
Key Learning Objectives:
- Understand AI Basics to Simplify Your Marketing Efforts and Increase Effectiveness
- Explore AI Tools and Techniques to Boost Engagement, Analyse Results and Save Time
- See Real-World Examples to Inspire and Guide Your AI Journey
- Participate in Practical Applications to Gain Hands-On Experience
- Engage on Group Activities to Generate Ideas on AI Solutions Specific to your Organisation
- Outline a basic AI Marketing Strategy for your Organisation
- Learn Ethical Considerations to Use AI Safely and Responsibly


